GoKawiilSamsung mocks Apple's iPhone Duo as 'reheated leftovers' after foldable launch
Following Apple's unveiling of its $1,999 foldable iPhone Duo, Samsung's social media team launched a mocking campaign, calling the device 'so far, so same' and joking about 'reheated leftovers.' Samsung, which released the first mainstream foldable phone in 2019 and has since shipped around 20 models, is leaning on its years of foldable experience to needle Apple's late entry. Duolingo's owl mascot also joined in, joking about the 'Duo' name, while Apple executive John Ternus defended the device as an 'entirely new design' rather than 'two phones awkwardly stuck together.'
GoKawiil's interpretation of the reporting above, not reported fact.
The public sparring highlights how Apple's entry into foldables validates a category Samsung pioneered but never fully broke into the mainstream, giving Samsung a marketing opening to assert credibility over a much larger rival. The exchange also shows how brand rivalries increasingly play out through quick, meme-driven social media jabs rather than formal ad campaigns, shaping consumer perception ahead of reviews and sales data.
- Apple's iPhone Duo, its first foldable, launched at $1,999 amid claims of a transformational redesign.
- Samsung has mocked the device online, citing its own multi-year head start with foldable phones.
- The rivalry has drawn in other brands, including Duolingo, turning the launch into a social media spectacle.
Samsung Galaxy Z Fold 8 — If you're curious about foldables, Samsung's own Galaxy Z Fold 8 is the device at the center of this rivalry, built on years of iteration since 2019. It's a great pick for anyone wanting a versatile large-screen phone that folds down to pocket size.
See Samsung Galaxy Z Fold 8 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Jonathan Small, 2026-09-18
Published there as: “Samsung Is Roasting Apple’s New Foldable Phone Online: ‘Reheated Leftovers’”
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