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Samsung Is Roasting Apple’s New Foldable Phone Online: ‘Reheated Leftovers’

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Why This Matters

This spat highlights how Apple's late entry into foldables is being met with sharp mockery from Samsung, which has years of foldable experience and market lead. The public back-and-forth underscores the competitive stakes in the foldable phone market as Apple tries to position its device as innovative despite being a late mover.

Key Takeaways
Worth a Look

Samsung Galaxy Z Fold 8 — If you're curious about foldables, Samsung's own Galaxy Z Fold 8 is the device at the center of this rivalry, built on years of iteration since 2019. It's a great pick for anyone wanting a versatile large-screen phone that folds down to pocket size.

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Apple CEO John Ternus called its new foldable iPhone “the most transformational change to iPhone since the original.” Samsung’s response: meh.

Samsung has been mocking the $1,999 iPhone Duo ever since Apple unveiled it, notes the Wall Street Journal. The opening jab arrived with a “Welcome to Foldables” video showing off its own Galaxy Z Fold 8, calling it “the world’s lightest fold.” Once the iPhone Duo went official, Samsung’s tone got sharper. “So far, so same,” the company’s social media account posted. Then came the knockout blow: “Let us know when you’re done reheating our leftovers.”

Let us know when you're done reheating our leftovers 😉 — Samsung Mobile US (@SamsungMobileUS) September 9, 2026

Samsung does have a point. The company released the industry’s first mainstream foldable phone way back in 2019, years before the idea was even a blip in Apple’s arsenal. Since then, Samsung has put out roughly 20 foldable models, including one that folds twice.

Samsung isn’t alone in its outrage. Even Duolingo got dragged into the fight. The language-learning app’s owl mascot poked fun at Apple for naming its foldable ‘Duo,’ joking that Apple had ‘named a phone after me and made it bend over.”

But Apple isn’t exactly backing down. Ternus took a swipe of his own during the iPhone Duo’s launch, saying rival foldables feel “like two phones awkwardly stuck together,” unlike Apple’s “entirely new design.”