Skip to content
Tech News
← Back to articles

AI-generated posters don’t have to be horrible

read original more articles
Why This Matters

The piece highlights how generative AI tools like ChatGPT default to repetitive, generic visual templates for everyday design tasks like event posters, creating a homogenized aesthetic across the web. It matters because as AI-generated content proliferates, distinguishing brands and events visually will require more deliberate prompting and creative direction rather than accepting default outputs.

Key Takeaways

The problem

A now famous Facebook post shows us the scourge of identikit posters generated by AI.

Here’s an article on the subject from the Independent.

A collage of AI-generated village fayre posters found online

Here’s another I found in the wild. With apologies for picking on the Leamington Beer Festival - they are by no means unique

Leamington Beer Festival 2026 — with commentary from a passer-by

The problem with these is not so much that they’re bad. They’re OK, I don’t love them. The problem is that once you’ve seen that style 20 times it starts to irritate just from the sheer repetition.

I knew that even ChatGPT was capable of a broader variety of styles than this, so I set out to prove it.

I gave ChatGPT some invented event details and asked it to produce a poster. Rather than go with the default look it would choose for a spring fayre, I made a point of specifying what I thought was a different style:

Me: Produce a poster for a spring fayre.

... continue reading