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How to Avoid Scams and Sketchy Products on Amazon (2026)

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Why This Matters

As Amazon's marketplace grows increasingly crowded with third-party sellers, counterfeit goods, and fake reviews, shoppers face real risk of scams—especially ahead of high-traffic sales events like Prime Big Deal Days. This matters because Amazon's dominance in e-commerce means millions of consumers rely on it daily, and losing trust in product authenticity or reviews could have broad implications for online retail credibility.

Key Takeaways
Worth a Look

Anker 737 Power Bank — Since the article uses power banks as the prime example of Amazon's overwhelming, scam-prone marketplace, it helps to know a trustworthy brand to search for directly. Anker is a well-established name with a long track record, making it a safer bet than obscure unbranded listings when shopping for a portable charger.

See Anker 737 Power Bank on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

You can find anything on Amazon—plus hundreds or thousands of versions of that thing. If its virtual shelves were translated into a brick-and-mortar storefront, it would probably be the most overstimulating space in the world. Take power banks, for example. Search “power bank” on Amazon and you’ll get more than 50,000 results, ranging from well-known brands like Anker and Jackery to obscure brand names with zero product reviews. There are hundreds and hundreds of companies and sellers to sift through, with varying capacities, port options, and charging speeds on offer.

So how do you know which brands are high-quality? Which listings are legitimate? What’s a good price to pay? Are any of these power banks actually on sale and worth buying, or are the discounts fake?

It’s remarkably easy to sell products on Amazon (as evidenced by its millions of sellers). That means there are plenty of subpar product listings that come from sketchy sellers—often with gibberish names or multiple sellers that are using the same photos and claiming to sell the same product. While many items on Amazon are safe and legitimate, you do need to be aware of the risks when you’re shopping. The site has problems with fake reviews and counterfeit items. Amazon has fairly good return policies, including an A-to-Z guarantee for items sold by third parties, but ideally you want to avoid having to deal with a return in the first place.

We can help. Below are a few tips for shopping at the Everything Store, especially ahead of Prime Big Deal Days on October 6 and 7, to make it more likely everything will arrive as advertised.

Updated September 2026: I’ve refreshed this story with current tips and information.

Buy Direct

Screenshot: Louryn Strampe

When possible, you should buy items directly from Amazon. Amazon keeps a better eye on its own inventory than it does on items sold by third-party sellers. Items it sells directly are more likely to arrive as advertised and qualify for free two-day Prime shipping. Because Amazon manages everything, returns are usually painless. Sometimes you can even get refunds for defective items without having to return them at all.

If you’re already checking out a product on Amazon, like our favorite iPad, always make sure the seller info says "Ships from and sold by Amazon.com." This information is typically in one of two places. Either it’s under the red price (and green "In Stock" text) or under the yellow Add to Cart and orange Buy Now buttons on the right rail. It’s also under those buttons on the Amazon app.

How to Only See Items Sold by Amazon.com:

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