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The iPhone 18 Pro isn’t worth $1,200, and the Pixel 11 Pro proves it

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Why This Matters

This story highlights how rising component and memory costs are pushing flagship smartphone prices to new extremes, with Apple's iPhone 18 Pro now starting at $1,200 and reaching $2,400 for top storage tiers. The comparison to Google's Pixel 11 Pro, which offers similar or better value at a lower price, underscores a growing affordability gap that could shift consumer purchasing decisions across the premium smartphone market.

Key Takeaways
Worth a Look

Google Pixel 11 Pro smartphone — If you're weighing flagship phone options after the iPhone 18 Pro price hike, the Pixel 11 Pro offers a compelling alternative with Google's latest camera and AI features. It's the phone this article argues delivers more value than Apple's pricier offering, making it worth a look for budget-conscious flagship shoppers.

See Google Pixel 11 Pro smartphone on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

Joe Maring / Android Authority

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While the new iPhone Duo has received a lot of fanfare, the standard iPhone 18 Pro is going to be the one driving most of Apple’s sales. It doesn’t look much different from the iPhone 17 Pro on the outside, but Apple’s presentation was full of internal changes, from better battery performance to a new physically adjustable camera aperture.

All those features do seem tempting at first glance, but I’d still go with the Pixel 11 Pro any day — just because it’s a much better overall purchase than its Apple counterpart.

Which flagship makes more sense to you? 37 votes Pixel 11 Pro 54 % iPhone 18 Pro 19 % They are basically equal 3 % I'm not buying either 24 %

The price is indeed a factor

Apple

Everything in tech is getting more expensive by the day, and almost every price increase can be attributed to rising memory prices driven by AI. While we expect Pro variants to cost more than standard models anyway, modern hardware prices are getting ridiculously out of hand. The iPhone 18 Pro now starts at $1,200 for the same 256GB of storage, and its subsequent storage upgrade tiers are significantly more expensive, going all the way up to an eye-watering $2,400 for the 2TB variant — add another $100 for the bigger Pro Max sibling.

That is absolutely bonkers pricing for a smartphone, given we used to consider the $1,400 Galaxy Ultras steep not too long ago.

The Pixel 11 Pro, on the other hand, has eliminated the base 128GB storage this year, so the 256GB storage is available for the same $1,099 as last year, increasing the starting price by $100. The gap widens further when you move up the storage tiers, saving you upwards of $200 compared to the latest iPhone.

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