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Pixel phones could soon call customer support lines on your behalf

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Why This Matters

Google appears to be testing a Gemini-powered 'Call for me' feature for the Phone by Google app that could autonomously navigate customer support calls and voice trees on a user's behalf. This matters because it builds on Google's existing suite of AI-assisted calling tools like Hold for Me, further automating one of the most tedious parts of everyday communication and potentially setting a new bar for AI-driven convenience features on smartphones.

Key Takeaways
Worth a Look

Google Pixel 9 Pro — The Pixel line is where Google's most advanced calling features like Hold for Me and Direct My Call debut first, and this new Gemini-powered 'Call for me' feature looks set to follow the same pattern. If you want first access to AI-driven call automation as it rolls out, a Pixel phone puts you at the front of the line.

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Joe Maring / Android Authority

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TL;DR We’ve spotted Google working on a Gemini-powered “Call for me” feature, also codenamed “Hedwig.”

The feature appears to allow Google’s Phone app to use Gemini to autonomously call customer support, potentially handling automated voice trees, and hold your place on the line. Users will likely be able to monitor live audio, view real-time transcripts, or take over the call whenever they choose.

The feature isn’t earmarked as a Pixel-exclusive just yet, but Google continues to gatekeep a lot of handy calling-related features to Pixels, and this could follow the same trend.

Google Pixel phones come with features like Hold for Me and Direct My Call that rank among the best Pixel features, taking a lot of the friction out of phone calls. We’ve now spotted Google working on a new Gemini-powered feature called “Call for me” that could potentially autonomously dial and navigate customer support hotlines on your behalf, further helping make devices like the Pixel 11 series some of the best phones for actual calls.

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In the Phone by Google app v239.0.980790129 beta, we’ve spotted several strings referencing an in-development feature codenamed “Hedwig.” Fittingly named after Harry Potter’s snowy owl known for reliably delivering mail, the feature could seemingly assign Gemini to handle the tedious chore of calling customer care, listening to automated voice trees, and keeping you off the line until it is actually necessary.

Code Copy Text <string name="a11y_feature_hedwig">call for me</string> <string name="hedwig_dropdown_header">Call for me</string> <string name="call_options_customer_support">Customer support</string>

These strings will appear when initiating the call or showing your number:

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