GoKawiilApple's John Ternus likens Vision Pro to early personal computers in new interview
Apple's new hardware chief John Ternus discussed Vision Pro's slow sales during an interview with French outlet Clique TV, comparing the device to the earliest days of personal computing. He noted surgeons and film production crews are already finding practical uses for the headset, similar to how early Macs found niche applications like desktop publishing before becoming mainstream.
GoKawiil's interpretation of the reporting above, not reported fact.
Vision Pro remains a commercial underperformer compared to Apple's other product lines, so executives are shaping the narrative around long-term potential rather than current sales. Ternus's framing suggests Apple is patient with the device's slow rollout, betting on specialized professional use cases to prove its value before wider consumer adoption follows.
- Ternus compared Vision Pro's current adoption to the early days of personal computers finding niche uses
- Surgeons and film production teams are already using Vision Pro for specialized professional tasks
- Apple continues to frame Vision Pro as a long-term bet despite weak consumer sales numbers
Apple Vision Pro — As Apple's own leadership frames it as the first step toward a new computing era, this is a rare chance to try that vision firsthand. It's a genuine technological marvel with immersive apps, spatial video, and an interface unlike anything else on the market.
See Apple Vision Pro on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: 9to5mac.com — Ryan Christoffel, 2026-09-21
Published there as: “John Ternus just gave the best defense yet for Vision Pro”
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