GoKawiilApple’s new CEO John Ternus recently sat down for a lengthy, in-depth interview with French outlet Clique TV, and in it he gave the best defense yet for Apple Vision Pro.
John Ternus compares Vision Pro to the earliest days of personal computers
Apple Vision Pro is an oddity in Apple’s hardware lineup. It isn’t commercially successful the way the iPhone, iPad, Mac, Apple Watch, and AirPods are. But the device is a technological marvel, and has garnered a small base of loyal fans who love it.
In the past, Tim Cook defended Vision Pro’s underwhelming sales by saying it’s an “early adopter product.”
Now John Ternus has weighed in, and I found his answer a more satisfying reason for Vision Pro to exist.
In a new interview, Clique TV’s Mouloud Achour asked Ternus: “The Vision Pro: for you is it a test, a flop, or the first step to the future of what’s going to be…a computer?”
Here’s what Ternus said:
Vision Pro to me is an amazing device. It’s an absolutely amazing device. But I think of it as like the early days of computers. It is the early days of a long journey. That’s how I feel about Vision Pro. What you see, if you think about the early days, people found different reasons where the computer allowed them, the Mac allowed them to do something never before possible. Like desktop publishing, and it became a big thing in that industry. What you’re seeing with Vision Pro now is, certainly there’s early adopters who love it and they’re using it and they’re enjoying it, but you also—surgeons are starting to use it in surgery because it’s just a fundamentally better tool for them than a monitor that’s kind of sitting over here. And so it’s growing in that area. In film production people are using it for set development and things like that. So we’re going to continue to grow and find more and more compelling use cases. And I think there’s a very bright future.
Ternus invokes Cook’s language of citing early adopters, but his comparison to the early days of computing is also helpful.
When personal computers first came on the scene, they were very expensive and had extremely limited use cases. But over time that changed, eventually unlocking possibilities that could scarcely have been imagined in the early days.
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