GoKawiilMeta's Muse app beats ChatGPT's early download and usage numbers, Apptopia finds
Apptopia data shows Meta's new AI app Muse recorded 1.8 million iOS downloads in the U.S. and Canada during its first 12 days, versus 1.3 million for ChatGPT in the same window after its 2022 debut. Muse also topped ChatGPT in daily active users at a comparable stage, with 642,000 U.S. daily users versus ChatGPT's 231,000, and has climbed to the No. 1 spot on the U.S. App Store.
GoKawiil's interpretation of the reporting above, not reported fact.
The comparison suggests Meta may finally have a consumer AI product that resonates broadly rather than just among developers or enterprise users, a notable shift for a company that has struggled to match OpenAI's cultural footprint. Strong early adoption could give Meta leverage in the broader AI race, especially as it seeks to monetize AI features across its platforms and compete for mainstream attention against ChatGPT.
- Muse outpaced ChatGPT's first 12 days in both downloads and daily active users in comparable U.S./Canada iOS data.
- Muse has already surpassed 2.8 million global installs and reached the No. 1 spot on the U.S. App Store.
- The launch strategies differed—ChatGPT went global iOS-only, while Muse launched on iOS and Android but only in North America.
Source: techcrunch.com — Sarah Perez, 2026-09-21
Published there as: “Meta’s Muse is outpacing ChatGPT’s early mobile launch”
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