GoKawiilMarketers Shift Focus From Screen Time to In-Person Brand Experiences
An Entrepreneur contributor argues that after years of brands chasing attention through content, emails and notifications, consumers are now seeking analog experiences like dinner parties, run clubs, and phone-free events. The piece suggests marketers should reframe their goal from maximizing time spent with a brand to helping people use their time more meaningfully.
GoKawiil's interpretation of the reporting above, not reported fact.
As digital content saturation grows, brands that offer genuine offline connection may build deeper loyalty than those relying solely on digital engagement metrics. This signals a potential shift in marketing strategy toward community-building activities like events and clubs rather than pure content volume.
- Consumers increasingly want breaks from constant digital content and notifications.
- In-person experiences like clubs and events can build stronger brand communities than online engagement.
- Marketers are encouraged to ask how brands can improve customers' time, not just occupy more of it.
Source: entrepreneur.com — Bryanne Degoede, 2026-09-21
Published there as: “The Most Valuable Brand Experience Might Be the One Nobody Posts About. Here’s What That Looks Like.”
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