GoKawiilRabbit relaunches as OS3, an AI agent platform beyond its R1 gadget
Rabbit, the startup behind the widely panned R1 hardware assistant, has introduced OS3, an 'agentic operating system' that can run across a desktop browser, Telegram, or iMessage rather than requiring the original device. CEO Jesse Lyu says the R1 sold over 100,000 units with strong margins despite the harsh reviews, and now sees the software-first approach as timed to a market that has caught up to what Rabbit tried in 2024.
GoKawiil's interpretation of the reporting above, not reported fact.
AI agents capable of shopping, messaging, and completing tasks autonomously have become the industry's biggest battleground, with companies like Meta running into the same technical and platform-permission hurdles Rabbit faced early on. Rabbit's pivot away from dedicated hardware toward a cross-platform software layer suggests even hardware-first AI startups now see distribution through existing apps as more viable than standalone gadgets.
- Rabbit's OS3 is a software-first agentic platform accessible via browser, Telegram, or iMessage, not tied to the R1 device.
- Lyu defends the R1's commercial performance, citing 100,000+ units sold and roughly 45-50% margins.
- The move reflects broader industry momentum around AI agents, alongside challenges like Meta's Muse agent being blocked from shopping on Amazon.
Rabbit R1 AI Companion — If you're curious about the agentic AI wave discussed in this article, the Rabbit R1 is the physical device at the center of it all, now getting new life through the OS3 update. It's a fun, pocket-sized way to experiment with AI agents handling real-world tasks without being glued to a phone screen.
See Rabbit R1 AI Companion on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: wired.com — Julian Chokkattu, 2026-09-22
Published there as: “Rabbit Is Back, This Time With an AI Agent App”
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