GoKawiilApple reportedly exploring screen-less fitness tracker to rival Whoop
Bloomberg reports Apple is running an early 'technology investigation' into a screen-less fitness band, described as a thin fabric strap with a sensor-equipped computing module. Multiple prototypes reportedly exist, but any product would not launch before 2028. Apple has not commented; TechCrunch says it reached out for details.
GoKawiil's interpretation of the reporting above, not reported fact.
If developed, the device would let Apple compete directly with Whoop, a subscription-based fitness band maker valued at over $10 billion, without cannibalizing Apple Watch sales too heavily since it targets a simpler, screen-free form factor. The move comes as Apple navigates leadership change and cost pressures, suggesting the company may be looking to diversify its hardware lineup to sustain growth in wearables and health tracking.
- Apple is reportedly investigating a screen-less fitness tracker resembling Whoop's product line.
- The device, if approved, would not launch until 2028 at the earliest.
- The report comes amid Apple's leadership transition and broader efforts to expand its device portfolio.
Whoop 4.0 Fitness Tracker — Since the article centers on Apple's rumored rival to Whoop, checking out the current Whoop band gives you a firsthand look at the screen-less fitness tracking category Apple is reportedly targeting. It's a sleek, comfortable way to monitor recovery, strain, and sleep without a bulky watch on your wrist.
See Whoop 4.0 Fitness Tracker on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: techcrunch.com — Lucas Ropek, 2026-09-22
Published there as: “Apple could take on Whoop with a new fitness tracker, report says”
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