GoKawiilYouTube launches AI-powered custom feeds using Gemini
YouTube introduced a feature called custom feeds that lets users type a prompt describing the videos they want recommended, such as a mix of video podcasts for a commute or relaxing commentary content. The feature uses Google's Gemini AI model to generate the feed, which is pinned to its own tab at the top of the YouTube homepage.
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The move mirrors similar prompt-based feed tools already launched by Bluesky, Threads, Instagram, X and Spotify, suggesting an industry-wide shift toward letting users shape their own recommendation systems rather than relying solely on opaque algorithms. YouTube says the feature is meant to help users navigate its enormous video catalog, which could also make its recommendation system feel more transparent and user-controlled compared with competitors.
- YouTube's new custom feeds let users write prompts to define what videos they want recommended.
- The feature runs on Google's Gemini AI model and creates a dedicated tab on the homepage.
- It follows similar AI-driven feed-customization tools from Bluesky, Threads, Instagram, X and Spotify.
Chromecast with Google TV 4K — If you're going to start curating custom AI-powered YouTube feeds, you'll want the best way to enjoy them on the big screen. Chromecast with Google TV makes it easy to pull up your personalized feeds and video podcasts right in your living room. It's a natural companion for anyone diving deeper into YouTube's smarter recommendation tools.
See Chromecast with Google TV 4K on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: techcrunch.com — Sarah Perez, 2026-09-23
Published there as: “YouTube will let you build your own algorithm with AI”
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