YouTube adds AI custom feeds, Shorts episodes and GIF comments
At its Made by YouTube event, the company announced users will soon build custom homepage feeds via conversational AI prompts, first rolling out to US users on web, mobile and TV. YouTube also expanded its shows feature to Shorts for episodic sequencing, added a searchable GIF library for mobile comments globally this fall, and introduced voice-to-text commenting on supported TVs.
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The updates push YouTube further into personalized, AI-driven content discovery, which could keep users engaged longer by tailoring feeds to niche interests. Expanding Ask YouTube into shopping comparisons and product recognition suggests the company sees commerce as a growing revenue avenue tied to creator content.
- Custom AI-generated feeds are coming to US users on web, mobile and TV.
- Shorts can now be organized into episodic shows with custom thumbnails.
- Ask YouTube gains shopping features like product comparisons and recommendations.
Source: engadget.com — Kris Holt, 2026-09-23
Published there as: “YouTube will soon let you generate custom feeds and use GIFs in comments”
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