GoKawiilDisney+ and Hulu Premium plans rise to $21.49 a month
Disney has raised prices on most Disney+ and Hulu subscription tiers effective immediately. Ad-free Disney+ and Hulu Premium plans jump from $18.99 to $21.49 monthly, while ad-supported plans increase by 50 cents to $12.49. The combined Disney+/Hulu Premium bundle is expected to rise to $21.99, though it still displayed the old $19.99 price at publication.
GoKawiil's interpretation of the reporting above, not reported fact.
By keeping the ad-supported bundle just 50 cents above standalone pricing, Disney appears to be steering subscribers toward bundled plans, which could boost overall retention across its streaming properties. The steeper hikes on ad-free tiers suggest Disney is prioritizing revenue from viewers willing to pay for a commercial-free experience, a pattern seen across the streaming industry as services seek profitability.
- Ad-free Disney+ and Hulu Premium now cost $21.49/month, up from $18.99.
- Ad-supported plans rose only 50 cents, to $12.49/month.
- The Disney+/Hulu bundle pricing gap incentivizes subscribing to both rather than one service.
Roku Streaming Stick 4K — With Disney+ and Hulu prices climbing, it's a great time to make sure you're getting the most out of your streaming setup. The Roku Streaming Stick 4K gives you easy access to Disney+, Hulu, and every other major streaming app in one place, with simple universal search to find the best deals across services. It's a small investment that helps you maximize value from the subscriptions you're already paying more for.
See Roku Streaming Stick 4K on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: 9to5mac.com — Ryan Christoffel, 2026-09-23
Published there as: “Disney+ and Hulu just increased prices, here’s how much”
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