GoKawiilDisney reportedly raising Disney Plus and Hulu prices again, ad-free plans up 13%
Bloomberg reports Disney plans to raise subscription prices across Disney Plus and Hulu, citing people familiar with the matter. Ad-free Disney Plus Premium and ad-free Hulu would rise from $18.99 to $21.49 per month, while ad-supported standalone plans increase by 50 cents to $12.49. The ad-supported Disney Plus-Hulu bundle would stay at $12.99, though the ad-free bundle rises from $19.99 to $21.99, with subscribers possibly notified as soon as September 23.
GoKawiil's interpretation of the reporting above, not reported fact.
The heavier increases on ad-free tiers suggest Disney may be nudging subscribers toward cheaper, ad-supported plans, which generate additional advertising revenue. This marks a second consecutive annual hike, indicating a pattern that could push cost-sensitive customers to reconsider bundles or drop services, especially as competitors also raise prices.
- Ad-free Disney Plus and Hulu plans would rise from $18.99 to $21.49 per month, a 13% increase.
- Ad-supported standalone plans see a smaller 50-cent bump to $12.49 per month.
- The ad-supported Disney Plus-Hulu bundle stays at $12.99, while the ad-free bundle rises to $21.99.
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Published there as: “Disney Plus and Hulu may have a sequel no one asked for: Another price hike”
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