YouTube adds GIF comments, TV voice comments and paid fan communities
YouTube announced updates to its comments section and creator monetization tools at its Made On YouTube event, including support for GIF replies, voice-based comments on TV, a personalized comment moderation experiment, and expanded Channel Memberships that let creators run paid, members-only communities with posts and discussions.
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The changes suggest YouTube is trying to catch up with rivals like TikTok and Spotify, which already offer richer comment formats such as voice replies and polls. Expanding paid membership and moderation tools could give creators more ways to monetize direct fan relationships as reliance on ad revenue alone becomes less viable, though the practical impact will depend on adoption by creators and viewers.
- YouTube now supports GIF comments and voice-based commenting on TVs.
- A new personalized comment moderation tool is being tested, especially for live videos.
- Channel Memberships are expanding to include paid, members-only community spaces.
Source: techcrunch.com — Sarah Perez, 2026-09-23
Published there as: “YouTube is making comments more fun — and fandom more lucrative for creators”
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