GoKawiilDisney raises Disney+ and Hulu subscription prices for fourth year running
Disney has increased prices across several streaming tiers, per Bloomberg. Ad-free Disney+ rises 13% to $21.50 monthly, the combined ad-free Disney+/Hulu bundle climbs $2 to $22, and ad-supported Disney+ and Hulu each move to $12.50; the ad-supported bundle stays at $13. The changes took effect immediately, with new subscribers seeing them on their next bill.
GoKawiil's interpretation of the reporting above, not reported fact.
This marks the fourth annual price hike for Disney+ in four years, even as the platform trims its live-action slate—canceling Daredevil: Born Again after its third season and offering little visibility into future Marvel or Star Wars live-action content. The pattern suggests Disney may be leaning on Hulu's steadier stream of original programming to justify bundle pricing while Disney+ shifts focus toward theatrical releases rather than exclusive series.
- Ad-free Disney+ jumps 13% to $21.50/month; the Disney+/Hulu ad-free bundle rises to $22.
- Ad-supported Disney+ and Hulu both increase to $12.50, but the ad-supported bundle holds at $13.
- This is the fourth Disney+ price increase in four years, coinciding with fewer new live-action Marvel and Star Wars shows.
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See Roku Streaming Stick 4K on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: engadget.com — Lawrence Bonk, 2026-09-23
Published there as: “Disney+ and Hulu are getting even more expensive (again)”
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