GoKawiilYouTube unveils Custom Feeds, GIF comments and expanded Ask AI features
At its Made on YouTube event, Google announced Custom Feeds, which let users create new homepage tabs by describing desired content and refining suggestions through ratings; the feature rolls out soon in the US across web, mobile and TV. YouTube also revealed upcoming support for GIFs in comments, group chat in direct messages for select countries, and expanded Ask YouTube AI features covering product videos, search results and music recommendations via Ask Music.
GoKawiil's interpretation of the reporting above, not reported fact.
The additions suggest YouTube is trying to give users more control over their feed while also pushing AI deeper into everyday interactions like search, shopping research and messaging. Wider AI integration could make the platform more useful for product discovery, though it also signals Google's broader strategy of embedding conversational AI across its products to keep users engaged longer.
- Custom Feeds let users build personalized homepage tabs via text descriptions, launching soon in the US.
- YouTube will add GIF comments and group chat in direct messages, the latter limited to a few countries initially.
- Ask YouTube AI is expanding into product videos, search, and music recommendations through Ask Music.
Source: arstechnica.com, 2026-09-23
Published there as: “YouTube promises custom feeds and a lot more AI later this year”
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