GoKawiilDisney Raises Disney+ and Hulu Subscription Prices by Up to 13 Percent
Disney has hiked prices across Disney+ and Hulu, with ad-free standalone plans rising 13 percent from $19 to $21.50 per month and ad-supported plans rising from $12 to $12.50. Bundle prices also increased, including the Disney+/Hulu/ESPN Select bundle without ads jumping from $29 to $33, while Hulu + Live TV rose by $10 monthly.
GoKawiil's interpretation of the reporting above, not reported fact.
The increases follow Disney reportedly doubling its streaming profits, suggesting the company may be using its improved financial position to test how much subscribers will tolerate before switching services. With ad-free Disney+ and Hulu plans now costing more than Netflix's comparable tier, Disney could be betting that its content library and bundling options will offset customer pushback from rising costs.
- Disney+ and Hulu ad-free standalone plans rose 13 percent to $21.50/month
- Disney+/Hulu/ESPN Select bundle without ads increased from $29 to $33/month
- Disney+ and Hulu are now pricier than Netflix's equivalent ad-free tier
Roku Streaming Stick 4K — With streaming prices climbing across Disney+, Hulu, and beyond, having a reliable streaming device makes it easier to compare and switch between services to find the best value. The Roku Streaming Stick 4K gives you quick access to Disney+, Hulu, Netflix, and more all in one place, letting you manage subscriptions and stay flexible as prices change.
See Roku Streaming Stick 4K on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: arstechnica.com, 2026-09-23
Published there as: “Disney+ and Hulu raise prices by up to 13 percent after doubling profits”
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