GoKawiilDisney+ and Hulu ad-free plans rise to $21.49 a month, sixth hike since 2021
Disney is raising prices across Disney+ and Hulu a year after its last increase. Standalone ad-free plans climb from $18.99 to $21.49 monthly, while the ad-free bundle rises to $21.99; ad-supported standalone plans go up 50 cents, but the popular ad-supported bundle stays at $12.99. Hulu + Live TV sees the steepest jump, up $10 to $99.99 or $109.99 depending on tier.
GoKawiil's interpretation of the reporting above, not reported fact.
The ad-free plan now costs more than three times its 2019 launch price, reflecting a broader industry pattern of steady streaming price creep. Disney's framing of these increases as smaller than rivals' suggests an attempt to soften subscriber backlash while still extracting more revenue, though it leaves the heavily used live-TV tier facing the largest absolute increase.
- Ad-free Disney+/Hulu standalone plans rise from $18.99 to $21.49/month.
- Ad-supported bundle price frozen at $12.99, the cheapest way to get both services.
- Hulu + Live TV sees the biggest hike, up $10 to $99.99 or $109.99 monthly.
Source: techspot.com — Rob Thubron, 2026-09-24
Published there as: “Disney+ raises prices again as ad-free plan climbs to more than three times its launch price”
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