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XMG raises gaming laptop prices up to €300 as DDR5 memory costs jump 6x

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GoKawiil Brief

XMG, maker of gaming laptops and Schenker workstations, said DDR5 SO-DIMM memory prices have risen sixfold since July 2025, prompting it to raise laptop prices by €100 to €300 depending on the model. The company attributed the hikes to rising costs across RAM, SSDs, PCBs, CPUs and GPUs, worsened by higher shipping and insurance costs linked to the Middle East conflict affecting Red Sea and Suez Canal freight routes.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

XMG says its margins remain fixed, meaning the price increases reflect supplier cost pressures rather than profit-taking, and it has pledged to lower prices again if input costs fall, as it claims to have done before. The company's warning that shortages could persist through 2027, echoing Micron's CEO, contrasts with Asus's more optimistic timeline, suggesting real uncertainty in the industry about when component costs will stabilize.

Key Takeaways
Worth a Look

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Source: tomshardware.com — Jowi Morales, 2026-09-25

Published there as: “DDR5 laptop memory prices surge 6X in 12 months”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.