GoKawiilApple @ Work column urges Apple to acquire an SSO vendor to fix enterprise pricing gap
Bradley Chambers argues that many SaaS vendors charge extra to unlock single sign-on, leaving roughly 37% of enterprise apps unprotected by SSO according to data he cited from Dashlane's Vault Enforcement research. He contends this pricing practice pushes companies toward weak passwords and increases security risk, and suggests Apple could address the issue through an acquisition.
GoKawiil's interpretation of the reporting above, not reported fact.
If accurate, the cited 37% figure suggests a substantial security exposure across enterprise software stacks tied directly to vendor pricing decisions rather than technical limitations. Chambers' proposal that Apple acquire an SSO provider is his own suggestion, not a reported Apple plan, so it should be read as one commentator's opinion on how Apple might expand its enterprise security offerings. Any such move would position Apple more directly against enterprise identity vendors, but there is no indication in the piece that Apple is actually pursuing this.
- About 37% of enterprise SaaS apps reportedly lack SSO protection, per data cited from Dashlane
- The column frames SSO paywalls as a security risk, arguing companies should pay extra to avoid SSO rather than to get it
- The suggestion that Apple acquire an SSO vendor is the author's opinion, not a confirmed Apple initiative
Source: 9to5mac.com — Bradley C, 2026-09-26
Published there as: “Apple @ Work: The enterprise needs to kill the SSO tax, and it’s an opportunity for Apple”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.