GoKawiilSony Confirms It Will Skip CES 2027
Sony told Bloomberg that neither it nor its affiliates will exhibit products at CES in January 2027, ending its decades-long presence at the show. The company said it is shifting emphasis toward entertainment businesses including games, anime, film and music, along with its intellectual property and creator-support technology.
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The move follows Sony's retreat from other consumer hardware categories, such as ceding its Bravia TV brand to TCL and scrapping the Afeela EV project with Honda, suggesting a broader pullback from splashy consumer electronics showcases. It also raises questions about where Sony might unveil future gaming hardware, such as a potential PlayStation 6, since CES will no longer be the venue.
- Sony will have no presence, including from affiliates, at CES 2027
- The company is prioritizing entertainment, IP and creator tools over consumer hardware showcases
- Recent retreats include the Bravia TV brand handover and the canceled Afeela EV project with Honda
Sony PlayStation 5 Console — As Sony shifts its focus toward entertainment and gaming rather than general consumer tech showcases like CES, the PS5 remains its flagship consumer product and a great way to experience its games and creative ecosystem. It's a solid pick for anyone interested in where Sony's real product energy is going.always
See Sony PlayStation 5 Console on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: engadget.com — Kris Holt, 2026-09-28
Published there as: “Sony is skipping CES in 2027 as it focuses more on entertainment”
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