GoKawiilRising costs for hobby goods squeeze elder millennials' at-home leisure spending
A growing number of Americans, particularly older millennials, are spending more time and money on at-home hobbies like knitting and baking. But prices for hobby-related goods have climbed, meaning consumers are getting less value per dollar spent on leisure activities.
GoKawiil's interpretation of the reporting above, not reported fact.
The trend suggests that inflation is reaching beyond necessities into discretionary spending categories tied to wellbeing and stress relief, which could make hobby-based leisure feel less accessible even as demand rises. This could pressure retailers and craft-supply brands to adjust pricing or product offerings to retain budget-conscious hobbyists.
- Elder millennials are fueling increased spending on at-home hobbies like knitting and baking
- Prices for hobby supplies have risen, a phenomenon described as 'funflation'
- Consumers are paying more but getting comparatively less value from leisure spending
KitchenAid Classic Stand Mixer — With more people turning to baking as a comforting, budget-friendly hobby, a reliable stand mixer makes the process easier and more enjoyable. It's a durable investment that pays off through years of home baking, helping offset the sting of 'funflation' by making each baking session more efficient and fun.
See KitchenAid Classic Stand Mixer on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: fastcompany.com, 2026-09-28
Published there as: “Elder millennials are driving a hobby renaissance in 2026, but ‘funflation’ could ruin the party”
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