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Can Tech Save Small Ski Resorts From Extinction?

Published on: 2025-07-14 02:00:00

The top floor of the lodge at the Black Mountain ski resort in Jackson, New Hampshire, isn’t filled with red-cheeked skiers having lodge lunch, warming their boots by the fire, or taking a break from a day on the hill. Instead, the space is a sort of mountain IT department. Engineers, developers, and designers are camped out at desks, hard at work on the hardware and software upholding the ski resort’s point-of-sale system. The team makes up a living laboratory for a small tech consultancy called Entabeni Systems that, in the last few years, has quite nimbly carved out an entrepreneurial niche in the US ski industry. Company founder Erik Mogensen is an engineer ski bum who told me he “grew up in a blue-collar family that spent all of its disposable income on skiing.” In fact, when Mogensen was 16 and the local hill in his upstate New York town shut down, he spent the better part of a season building his own ski run in his parents’ backyard. Now, Mogensen is at it again, this time wi ... Read full article.