Book 'Gouged' argues corporate pricing power, not demand, drove post-COVID inflation
Sociologist Lindsay Owens has published 'Gouged: The End of a Fair Price—and What That Means for Your Wallet,' arguing that post-pandemic price increases stemmed largely from corporate pricing decisions rather than supply-and-demand dynamics. Owens, a Stanford-trained sociologist and Capitol Hill veteran, first raised the argument in a viral 2022 tweet that led to a New York Times essay before developing it into a full book examined in this review.
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The review frames Owens' book as a rebuttal to mainstream economists who dismissed price-gouging explanations for inflation, suggesting a wider debate over whether AI-driven pricing tools and consultants have made corporate price-setting more deliberate and less tied to market forces. This could add momentum to arguments for stronger regulatory scrutiny of pricing algorithms and dynamic pricing practices, according to the reviewer's framing.
- Owens' book challenges the dominant economic narrative that blamed inflation solely on demand and cost increases.
- Her argument originated in a 2022 viral tweet and a subsequent New York Times essay.
- The review situates the book within a broader debate over algorithmic and AI-assisted corporate pricing practices.
Lindsay Owens 'Gouged' book — If this article on dynamic pricing and price gouging piqued your interest, Lindsay Owens' book 'Gouged' dives deep into how companies are using new pricing tactics and AI to maximize profits at consumers' expense. It's a timely read for anyone wanting to understand the forces reshaping what we pay for everyday goods and services.
See Lindsay Owens 'Gouged' book on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: prospect.org — Hal Singer, 2026-09-29
Published there as: “The End of a Fair Price: Dynamic Pricing and the Normalization of Gouging”
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