GoKawiilApple CEO John Ternus plans faster releases, layoffs, more services revenue
Sources tell Bloomberg that new Apple CEO John Ternus, who succeeded Tim Cook on September 1, intends to move away from the company's traditional spring/fall product cycle toward year-round releases and more experimental products. He is also cutting middle management, including engineering program directors working on Vision Pro, Siri and AI software, some of whom have been given weeks to find internal roles or face layoffs by year end.
GoKawiil's interpretation of the reporting above, not reported fact.
The reported shake-up suggests Ternus wants a leaner, faster-moving Apple to better compete with Microsoft, Meta and Google on AI while managing memory-chip shortages, according to Bloomberg's sources. Trimming management layers could speed decision-making, but the described 'hectic' internal atmosphere hints at disruption risk during a period when Apple's product roadmap is already packed.
- Ternus reportedly wants year-round product releases instead of fixed spring/fall cycles.
- Apple is cutting middle management, affecting teams behind Vision Pro, Siri and AI software.
- The changes aim to make Apple leaner and more competitive in AI amid memory shortages, per sources.
Apple iPhone 17 Pro — As Apple's leadership shakeup signals a faster-paced hardware cadence, the iPhone 17 Pro represents the current flagship output of that very release engine. It's a great way to experience Apple's latest hardware and software integration firsthand while the company reshapes how it builds future devices.
See Apple iPhone 17 Pro on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: techspot.com — Daniel Sims, 2026-09-30
Published there as: “Apple's new CEO wants to move faster, cut jobs, and squeeze more out of services”
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