GoKawiilDiscord launches self-service Ads Manager and expands Video Quests ad format
Discord unveiled Ads Manager, a self-service platform letting advertisers forecast, bid on and monitor campaigns from one dashboard, though open access won't arrive until early 2027. The company also rebranded its in-game reward video ads as Video Quests Reserve, a reservation-based format aimed at delivering premium, high-impact brand placements with trackable impressions and clicks.
GoKawiil's interpretation of the reporting above, not reported fact.
By opening self-service tools to smaller advertisers, Discord could broaden its ad revenue base beyond large brands with direct sales relationships. Bloomberg reported in January that Discord filed confidentially for an IPO, and expanding advertising may be an attempt to show revenue growth beyond subscriptions and game sales ahead of a public listing.
- Discord Ads Manager centralizes campaign management, forecasting and bidding for advertisers.
- Self-service access to the tool is limited now and won't broadly launch until early 2027.
- Video Quests Reserve rebrands in-game reward ads as a premium, reservation-based format for brands.
Source: arstechnica.com, 2026-09-30
Published there as: “Discord gives more advertisers more tools to target its users”
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