GoKawiilBuffalo Wild Wings and Popeyes Expand Into Grocery Aisles With New Products
Buffalo Wild Wings partnered with Mars-owned Pringles to launch three chip flavors—Parmesan Garlic, Medium Buffalo and Asian Zing—ahead of football season, marking its second snack collaboration after a 2025 Slim Jim deal. Popeyes, meanwhile, rolled out bake-at-home biscuits in May, now sold at Walmart, H-E-B and select Target stores, building on its earlier grocery sauce line. This comes even as Bank of America Institute reports restaurant spending rose 3.3% year over year in July amid cooling menu inflation and rising wages.
GoKawiil's interpretation of the reporting above, not reported fact.
The moves suggest restaurant chains see value in extending their brands into retail even as in-person dining shows signs of recovery, possibly to build revenue streams that don't depend solely on foot traffic. Popeyes CMO Matt Rubin framed the biscuit launch as letting fans engage with the brand beyond restaurants, indicating a deliberate strategy to keep customers connected to the brand at home. These partnerships could also serve as low-cost marketing tools, putting branded products in front of shoppers who might not otherwise visit the restaurants.
- Restaurant spending grew 3.3% year over year in July per Bank of America Institute data.
- Buffalo Wild Wings and Pringles released three football-season chip flavors, its second snack partnership.
- Popeyes expanded its grocery presence with bake-at-home biscuits sold at Walmart, H-E-B and select Target stores.
Pringles Buffalo Wild Wings Chips Variety — Just in time for football season, this Pringles x Buffalo Wild Wings collab brings Parmesan Garlic, Medium Buffalo, and Asian Zing flavors straight to your snack table. It's a fun way to enjoy restaurant-inspired taste without leaving home, perfect for game day gatherings mentioned in the article's CPG trend.that's shaping restaurant brands.
See Pringles Buffalo Wild Wings Chips Variety on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Jon Small, 2026-09-30
Published there as: “Diners Are Back in Restaurants, but Popeyes and Buffalo Wild Wings Still Want a Spot in Your Pantry”
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