GoKawiilMeta's Muse AI app tops 5 million downloads in US and Canada
Sensor Tower reports Meta's agentic AI assistant Muse has surpassed 5 million downloads roughly three weeks after its US launch, faster than ChatGPT, Grok, or Claude reached the same milestone. The app, which can browse the web and perform tasks like booking travel or sending emails, has held the top spot on the US App Store for 12 consecutive days.
GoKawiil's interpretation of the reporting above, not reported fact.
Sensor Tower notes only 23 apps have hit 5 million US downloads this fast, and nearly all were mobile games, suggesting Muse's growth is unusually rapid for a non-gaming app. The firm points out that Meta ramped up advertising for Muse in mid-September, with downloads spiking 73% day-over-day and Muse receiving up to half of Meta's daily house ad impressions, indicating paid promotion may be driving much of the surge rather than organic demand alone.
- Muse surpassed 5 million downloads in about 22 days, faster than ChatGPT, Grok, and Claude.
- Meta significantly increased advertising spend for Muse, coinciding with a 73% daily download spike.
- Muse is currently limited to the US and Canada but is available on both iOS and Android.
Source: 9to5mac.com — Marcus Mendes, 2026-09-30
Published there as: “Report: Meta’s Muse crosses 5 million downloads amid massive advertising push”
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