ZDNET's key takeaways The Hisense U8QG is available from 55-inch to 100-inch, with most models currently on sale.
It offers arresting HDR picture quality and brightness.
However, this set lacks some premium features like four HDMI ports and an ultra-thin frame. View now at Amazon
The Hisense U8QG is one step down from the company's flagship TV, (the U9QG), and it's currently on sale for about $995 at major retailers (normally $2,200).
If you're up to speed on modern TV tech, then you might know the difference between OLED and QLED, and perhaps how Mini-LED fits into the ecosystem of television research and development. You might've even heard of QD-OLED and Micro-LED as envelope-pushing technologies that will forever change our viewing experience.
But have you heard of ULED?
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According to Hisense, ULED (or Ultra LED) is the company's proprietary "ultimate viewing experience… that combines 20 different patents to create the most vivid and true-to-life viewing experience." It deploys these technologies across four key areas: Ultra Local Dimming, Ultra Wide Color Gamut, Ultra 4K Resolution, and Ultra Smooth Motion Rate.
TV marketing nomenclature can get further convoluted because, while you won't find Hisense's competitors using the term "ULED" to describe their new models, the 2025 Hisense sub-flagship U8QG also categorizes itself as a Mini-LED and QLED (Quantum Dot) television. So many labels.
Yet most consumers only want to know a couple of things: How do all these labels translate into performance and value? And how does this model stack up to others? I tested the 65-inch Hisense U8QG in our Louisville lab to find out.
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