GoKawiilBBC's Matt Brittin says he viewed an AI-generated Doctor Who episode, calls it 'pretty good'
At the Royal Television Society conference in London, BBC director Matt Brittin said someone sent him a 50-minute, fully AI-generated episode of Doctor Who, which he described as 'pretty good.' Brittin, a former Google Europe executive, made the comment while discussing AI's growing ability to let anyone produce content at a Hollywood-level standard.
GoKawiil's interpretation of the reporting above, not reported fact.
Brittin's remarks suggest the BBC's leadership is actively engaging with AI-generated content even for flagship franchises, though he stopped short of saying it would replace human creators. His past role at Google raises questions about how industry ties might shape attitudes toward AI tools inside major broadcasters, and the comment lands amid wider industry pushback from artists and filmmakers over AI's use of their work without consent.
- BBC director Matt Brittin says he watched a 50-minute AI-generated Doctor Who episode and found it 'pretty good'
- Brittin previously led Google's Europe, Middle East and Africa operations before joining the BBC
- Doctor Who is currently on hiatus and searching for new direction amid declining ratings
Source: futurism.com — Frank Landymore, 2026-10-01
Published there as: “Top BBC Director Says He’s Been Reviewing a Fully AI-Generated Episode of “Doctor Who” and It’s “Pretty Good””
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