GoKawiilOpenAI adds virtual try-on and favorites to ChatGPT shopping tools
OpenAI has globally launched two new ChatGPT shopping features: a virtual try-on tool that lets users upload a selfie or photo to see how clothing or accessories would look on them, and a Favorites option that saves discovered products to a Library for later reference. Both features run on the newly released ChatGPT Images 2.5 model, which OpenAI says improves lighting, texture and editing accuracy in generated images.
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The additions suggest OpenAI is continuing to test how conversational AI can be woven into online shopping after an earlier instant-checkout feature reportedly underperformed. Rivals like Instinct have faced pushback for proactive product recommendations feeling like ads, so OpenAI's more user-initiated approach could be an attempt to avoid similar criticism while still competing for a role in e-commerce discovery.
- ChatGPT now offers a virtual try-on feature using user-uploaded photos.
- A new Favorites function lets users save and revisit shopping finds in a Library.
- Both tools rely on the newly launched ChatGPT Images 2.5 model for image generation.
Source: techcrunch.com — Sarah Perez, 2026-10-01
Published there as: “ChatGPT can now virtually try on clothes for you”
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