GoKawiilOpenAI adds virtual clothing try-on to ChatGPT shopping features
OpenAI has introduced a Virtual Try On feature in ChatGPT that lets users upload a selfie and full-body photo to see themselves wearing clothing items shown in chat, including items from uploaded screenshots. The feature runs on OpenAI's ChatGPT Images 2.5 model released in September, and the app now also lets users save liked products to a Library for later.
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The addition mirrors a similar tool Google added to Search in 2025, suggesting shopping-related AI features are becoming a competitive front among major chatbot and search providers. OpenAI already earns revenue through Instant Checkout transaction fees and in-chat ads, and the steady buildout of shopping tools indicates the company may be betting commerce could become a meaningful revenue stream, though it likely remains far from covering its AI infrastructure costs. Users should also note that uploaded images may be used for model training by default unless they opt out.
- ChatGPT's new Virtual Try On feature uses uploaded selfies and full-body photos to generate clothing try-on images.
- The tool is powered by OpenAI's ChatGPT Images 2.5 model and works with both in-chat product listings and user-uploaded screenshots.
- OpenAI continues expanding shopping features, including Instant Checkout fees and ads, alongside a new product-saving Library.
Source: engadget.com — Ian Carlos Campbell, 2026-10-01
Published there as: “ChatGPT can now help you virtually try on clothes”
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