GoKawiilApple features iPhone Duo camera shots in new Instagram campaign
Apple posted a carousel on Instagram showcasing six photos commissioned from photographers Jake Michaels and Jason Nocito, taken with the new iPhone Duo as part of its ongoing 'Shot on iPhone' campaign. The post highlights the device's 48-megapixel rear cameras, 12-megapixel front camera, and under-display FaceTime camera.
GoKawiil's interpretation of the reporting above, not reported fact.
The 'Shot on iPhone' campaign has run for a decade and previously won Cannes Lions awards, so its continuation suggests Apple sees camera marketing as central to differentiating new models. Timing the imagery ahead of pre-orders could be intended to build anticipation before the iPhone Duo becomes available on October 16.
- iPhone Duo features 48MP rear cameras and a 12MP front camera with an under-display FaceTime camera.
- Photos were commissioned from photographers Jake Michaels and Jason Nocito for the 'Shot on iPhone' series.
- Pre-orders begin October 16, with deliveries and in-store availability starting October 23.
Apple iPhone Duo — The iPhone Duo's new 48-megapixel camera system is the star of Apple's latest Shot on iPhone campaign, making it a great pick for anyone wanting pro-level photos straight from their pocket. With upgraded front and rear cameras, it's an easy way to capture the kind of shots photographers just showcased.
See Apple iPhone Duo on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: 9to5mac.com — Marcus Mendes, 2026-10-01
Published there as: “Apple commissions photographers for new ‘Shot on iPhone Duo’ campaign”
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