OpenAI adds virtual clothing try-on and Favorites to ChatGPT shopping
OpenAI has introduced a virtual try-on feature in ChatGPT that lets users upload a selfie or full-body photo to see how clothing items would look on them, powered by the ChatGPT Images 2.5 model. Users can also upload clothing links or outfit photos to find similar products and try those on virtually, while a new Favorites list and folders let shoppers save items they like. The features are rolling out on mobile and web, with reference photos reusable or deletable via settings.
GoKawiil's interpretation of the reporting above, not reported fact.
The update mirrors a long-standing Google Shopping capability and signals OpenAI's continued push to make ChatGPT a shopping destination despite recently scrapping its Instant Checkout feature. This comes as OpenAI has faced reports of ChatGPT surfacing fake stores and fraudulent listings, suggesting the company is betting that richer visual tools can keep users engaged in shopping within the chat interface even as trust issues persist.
- ChatGPT now offers virtual try-on using ChatGPT Images 2.5 for more realistic clothing visualization
- New Favorites and folder features let users save and organize liked products
- The update follows reports of unreliable shopping recommendations and OpenAI's recent exit from Instant Checkout
Source: androidauthority.com, 2026-10-02
Published there as: “ChatGPT just borrowed one of Google Shopping’s best tricks”
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