GoKawiilNvidia raises Shield TV Pro price to $299, citing memory costs
Nvidia has increased the price of its Shield TV Pro streaming box by $100, from $199.99 to $299.99, effective October 2. The company told Ars Technica the hike reflects industry-wide increases in component costs, particularly memory, driven by demand from AI hardware production. The non-Pro Shield TV variant has already been discontinued, leaving only the Pro model in production.
GoKawiil's interpretation of the reporting above, not reported fact.
The price jump on a seven-year-old device with no new components shows how AI-driven demand for memory chips is rippling into unrelated consumer electronics markets. Because Nvidia continues manufacturing new Shield units rather than drawing from old stock, it has no buffer against rising component costs, suggesting other legacy devices still in production could face similar increases. This points to a broader squeeze across the electronics industry as memory supply gets redirected toward AI infrastructure.
- Nvidia Shield TV Pro price rises from $199.99 to $299.99 starting October 2
- Nvidia attributes the increase to industry-wide memory and component cost hikes tied to AI demand
- The non-Pro Shield TV has already been discontinued, leaving the Pro as the sole current model
Nvidia Shield TV Pro — The Shield TV Pro remains one of the most powerful Android TV streamers around, with AI upscaling and robust hardware decoding that handles just about any media format you throw at it. Even with the price bump discussed in the article, it's still a long-term favorite for home theater enthusiasts who want more horsepower than typical streaming sticks offer.
See Nvidia Shield TV Pro on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: arstechnica.com, 2026-10-02
Published there as: “The 7-year-old Nvidia Shield TV is now $100 more expensive thanks to AI”
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