GoKawiilNvidia Raises Shield TV Pro Price to $299, Citing Memory Costs
Nvidia has increased the price of its Shield TV Pro streaming box by $100 to $299.99, effective October 2. The device, which first launched in 2019, still uses the same aging Tegra X1+ processor, but Nvidia says rising component and memory costs industry-wide are responsible for the price jump.
GoKawiil's interpretation of the reporting above, not reported fact.
The increase shows how AI-driven demand for memory chips is pushing up prices even on years-old consumer hardware with no new components. Nvidia's own dominance in AI accelerators arguably contributes to the component shortages now affecting its own legacy product line, a dynamic also seen recently in gaming consoles from other manufacturers.
- Shield TV Pro price rises from $199.99 to $299.99 starting October 2.
- Nvidia attributes the hike to industry-wide memory and component cost increases.
- The non-Pro Shield TV has already been discontinued, leaving Shield Pro as the sole model.
Nvidia Shield TV Pro — If you want a streaming box with real hardware horsepower for 4K HDR playback, AI upscaling, and Plex server duties, the Shield TV Pro remains one of the few media streamers with a genuinely powerful processor behind it. It's a longtime favorite for home theater enthusiasts and still gets regular software updates years after launch, making it a durable pick despite the price bump discussed in the article.
See Nvidia Shield TV Pro on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: wired.com — Ryan Whitwam, 2026-10-03
Published there as: “The Nvidia Shield TV Is 7 Years Old. It Just Got a $100 Price Hike”
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