GoKawiilNvidia hikes Shield TV Pro price 50% to $299, cites memory costs
Nvidia has raised the price of its Shield TV Pro streaming device from $199.99 to $299.99, a $100 increase despite no hardware changes. An Nvidia spokesperson told Ars Technica the hike, effective October 2, stems from rising component costs, particularly memory, across the industry. The company has also discontinued the standard Shield TV, leaving the Pro as its only Shield-branded device.
GoKawiil's interpretation of the reporting above, not reported fact.
The price hike reflects broader memory shortages reportedly tied to surging AI hardware demand, which appears to be pushing up costs for unrelated consumer electronics. Discontinuing the cheaper Shield TV and raising the Pro's price suggests Nvidia may be deprioritizing this aging product line, especially as the device is increasingly hard to find in stock. This could signal that AI-driven component scarcity is beginning to reshape pricing and availability across legacy consumer hardware.
- Nvidia raised the Shield TV Pro's price from $199.99 to $299.99 starting October 2.
- Nvidia blames the increase on industry-wide rising memory and component costs linked to AI demand.
- The standard Shield TV has been discontinued, leaving the Pro as the sole Shield streaming device, though it's now scarce at retailers.
Nvidia Shield TV Pro — If you want a streaming box that doubles as a Plex server and local media hub, the Shield TV Pro still delivers with its USB 3.0 ports and external storage support. It's one of the few Android TV devices with this level of hardware flexibility for media enthusiasts. Despite the recent price hike, it remains a capable long-term streaming solution.
See Nvidia Shield TV Pro on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: tomshardware.com — Kunal Khullar, 2026-10-03
Published there as: “7-year-old Nvidia Shield TV Pro gets shocking 50% price hike driven by AI memory shortage”
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