GoKawiilDuolingo users report heavier ad load and non-language features after returning to app
An Android Authority writer returned to Duolingo after a year away and found the app pushing paid subscriptions more aggressively, including a prompt to upgrade before viewing past progress. The app also promoted a cross-promotional tie-in with Supercell's mobile game Brawl Stars, requiring users to complete Duolingo tasks to earn in-game rewards.
GoKawiil's interpretation of the reporting above, not reported fact.
The experience suggests Duolingo may be leaning harder into monetization and cross-platform partnerships, which could frustrate long-time users seeking straightforward language instruction. Such changes may reflect broader pressure on free-to-use apps to diversify revenue beyond subscriptions, though whether this reflects a deliberate strategic shift or isolated changes is not confirmed by the company.
- Duolingo now prompts users to subscribe to its Super tier before viewing prior progress.
- The app features a cross-promotion with Supercell's Brawl Stars, tying language tasks to game rewards.
- A returning user found the experience more ad-heavy and cluttered than before, prompting them to seek alternatives.
Source: androidauthority.com, 2026-10-04
Published there as: “I tried Duolingo for the first time in a year, and it’s worse than I thought”
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