GoKawiilOmega launches six-watch Seamaster 007 collection without a new Bond film
Omega has released a collection of six Seamaster Diver watches themed around James Bond, despite no new 007 film being in production. The move comes five years after the franchise's last entry, No Time to Die, and with Amazon—which now owns the Bond franchise—yet to cast Daniel Craig's successor or begin filming.
GoKawiil's interpretation of the reporting above, not reported fact.
Omega has historically relied on Bond film releases to drive watch sales, with former president Stephen Urquhart previously comparing the sales pattern to a stock chart that spikes around film promotions. Parent company Swatch Group's net profit fell nearly 90 percent to $32 million in 2025, which may explain why Omega appears unwilling to wait for Amazon to advance the franchise before capitalizing on the Bond association again.
- Omega released six Bond-themed Seamaster Diver watches without a new film to tie them to.
- Swatch Group's 2025 net profit dropped nearly 90 percent to $32 million.
- Amazon, which now controls the Bond franchise, has not cast a successor to Daniel Craig or started filming.
Omega Seamaster Diver 300M Watch — If the new 007-themed Seamaster collection has you craving that Bond style, the Seamaster Diver 300M is the iconic line it all stems from. It's a rugged, water-resistant dive watch with the same heritage design cues seen on screen, making it a great way to channel some secret-agent flair without waiting for the next film.
See Omega Seamaster Diver 300M Watch on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: wired.com — Jeremy White, 2026-10-05
Published there as: “Omega Has New Bond Watches Even If There Isn’t a New James Bond”
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