GoKawiilUnilever buys Grüns and Dr. Squatch as part of growth push
Unilever has acquired nutrition brand Grüns and men's personal care company Dr. Squatch, according to Fast Company's Modern CEO newsletter. The acquisitions are described as part of a broader growth strategy that also involves unconventional brand collaborations and upgrading established labels like Dove.
GoKawiil's interpretation of the reporting above, not reported fact.
The deals suggest Unilever is looking beyond its legacy portfolio to capture growth from newer, digitally native upstart brands that have built loyal followings outside traditional retail channels. Pairing these acquisitions with efforts to refresh heritage brands like Dove indicates the company may be pursuing a dual strategy of innovation through acquisition and revitalization of existing assets, though the newsletter does not detail specific financial terms or integration plans.
- Unilever has acquired both Grüns, a nutrition brand, and Dr. Squatch, a men's grooming brand
- The acquisitions are framed as part of Unilever's broader strategy to drive growth
- The strategy also includes brand collaborations and upgrades to existing brands such as Dove
Dr. Squatch Men's Bar Soap — Dr. Squatch is one of the upstart brands driving Unilever's growth strategy highlighted in this article, known for its natural, handmade bar soaps with bold scents. It's a great way to try the product behind the headline-making acquisition and see what made it attractive to a consumer giant.
See Dr. Squatch Men's Bar Soap on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: fastcompany.com, 2026-10-05
Published there as: “Why Unilever acquired Grüns and Dr. Squatch”
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