GoKawiilOpenAI begins testing visual ads tied to ChatGPT image generation
OpenAI announced it will start testing a new, more visual ad format inside ChatGPT later this month, beginning with US users who generate images using ChatGPT Images. The ads will appear clearly labeled and separate from the generated image, and OpenAI says they won't influence chatbot responses. Paying subscribers (Plus, Pro) and enterprise customers will not see these ads.
GoKawiil's interpretation of the reporting above, not reported fact.
The move suggests OpenAI is expanding monetization beyond its existing sponsored-link format introduced earlier this year, potentially building a broader advertising business alongside subscriptions. Testing with a 'select group' of advertisers could indicate OpenAI is cautiously gauging user reaction before wider rollout, given sensitivities around ads in AI assistants used for personal topics.
- Visual ads will debut later this month for US ChatGPT Images users
- Paid subscribers and enterprise users remain ad-free
- OpenAI says safeguards prevent ads on sensitive topics like health
Source: engadget.com — Igor Bonifacic, 2026-10-05
Published there as: “OpenAI is testing more ads in ChatGPT”
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