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Nvidia raises Shield TV Pro price by $100 to $299.99, drops standard model

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GoKawiil Brief

Nvidia increased the price of its Shield TV Pro streaming box from $199.99 to $299.99 starting October 2nd, citing rising component costs linked to the ongoing memory shortage. The company has also discontinued the cheaper entry-level Shield TV, leaving the Pro as its only streaming device.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

The price hike reflects a broader memory shortage already affecting cameras, consoles and other electronics, suggesting consumers may see similar increases across devices reliant on RAM and storage components. Dropping the cheaper Shield TV option could push budget-conscious buyers toward rivals like Google's $149 TV Streamer, though this is unlikely to meaningfully affect Nvidia given its dominant position in the AI chip market.

Key Takeaways
Worth a Look

Nvidia Shield TV Pro — The Shield TV Pro remains one of the most powerful streaming boxes available, with robust processing power for 4K HDR playback, Dolby Atmos support, and even light game streaming. Despite the price hike discussed in the article, it's still a top-tier choice for anyone wanting a future-proof streaming device with plenty of storage and RAM headroom.

See Nvidia Shield TV Pro on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

Source: theverge.com — Andrew Liszewski, 2026-10-05

Published there as: “Nvidia’s Shield TV Pro just got a $100 price hike”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.