Apple tests Safari feature to monitor Google Chrome promotions and user responses
Since the release of iOS 27.2 beta 2, Apple has been experimenting with code that detects when Google displays promotional banners for Chrome or the Google app within Safari. The system also tracks user interactions with these ads, although it is unclear if this will be included in the final release. The move appears to be related to ongoing regulatory scrutiny of browser competition and user choice on iOS devices.
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This development suggests Apple may be exploring ways to gather data on how often Google promotes its apps within Safari and how users respond, potentially influencing future policies or negotiations around browser competition. It also highlights the increasing regulatory focus on ensuring fair browser choices and transparency in app promotions on iOS.
- Apple is testing Safari's ability to detect Google app promotions.
- The feature could influence how browser competition is monitored on iOS.
- Regulatory scrutiny may be motivating Apple to explore user interaction tracking.
Source: 9to5mac.com — Marcus Mendes, 2026-10-05
Published there as: “Apple may soon track when Google promotes Chrome inside Safari”
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