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Bluesky applies for .bsky domain to enhance user online identities

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GoKawiil Brief

Bluesky has submitted an application to ICANN for the new .bsky domain suffix, which could allow users to create shorter, more personal web addresses. The approval process is expected to take 18 to 24 months, and the company has indicated it will not sell or monetize these domains, emphasizing their role in supporting an open web. If successful, users might transform their social handles into streamlined web addresses and expand their online profiles.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

This move suggests Bluesky aims to empower users with greater control over their digital identities, aligning with its open web philosophy. Securing a dedicated domain suffix could also position Bluesky as a more versatile platform for personal online presence, potentially influencing how social media handles evolve.

Key Takeaways

Source: techcrunch.com — Sarah Perez, 2026-10-06

Published there as: “Bluesky wants to give you your own domain on the open web”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.