Samsung's 65-inch The Frame TV (2025) drops to $898 for Prime Day
Samsung's 2025 65-inch The Frame TV is discounted to $898, a $600 cut that marks its lowest price yet. The art-style TV uses a matte, anti-reflective screen to make displayed artwork look less like a glowing screen and more like a framed print. Samsung's newer model, The Frame Pro (2026), is also discounted but at a smaller markdown.
GoKawiil's interpretation of the reporting above, not reported fact.
The steep discount reflects a common pattern where TV prices fall sharply once a newer model replaces them, suggesting retailers are clearing inventory ahead of the 2026 lineup. The deal could make the art-TV category, which Samsung pioneered and competitors like Amazon, TCL, and Hisense have since copied, more accessible to budget-conscious shoppers this Prime Day. Buyers should note the free art catalog is limited, with full access requiring a $5 monthly subscription.
- Samsung's 2025 65-inch The Frame TV is now $898, its lowest price ever.
- The TV's matte screen is designed to mimic real art rather than reflect like typical glossy displays.
- Full access to Samsung's 5,000+ art catalog requires a $5/month subscription beyond the 30 free rotating images.
Samsung 65-Inch The Frame QLED TV (2025) — This is the exact TV the article highlights, and its matte anti-reflective display genuinely makes artwork and photos look like a gallery piece rather than a glowing screen. It's a great pick if you want a TV that blends into your decor while still delivering strong picture quality for shows and movies when you flip it on.
See Samsung 65-Inch The Frame QLED TV (2025) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: wired.com — Harry Rabinowitz, 2026-10-06
Published there as: “Everybody’s Favorite Art TV Is Nearly Half Off for Prime Day (2026)”
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