GoKawiilAmazon's 'About You' page reveals detailed shopper profiles including body and behavior traits
Amazon maintains a customer-facing page called 'About You' that compiles inferred personal details about shoppers, including physical characteristics, hobbies, favorite brands, and even behavioral quirks drawn from shopping and browsing activity. Users can access this page to see what assumptions Amazon has built about them based on their purchase and interaction history.
GoKawiil's interpretation of the reporting above, not reported fact.
The disclosure highlights how far retail data profiling can extend beyond purchase history into inferred physical and behavioral traits, raising questions about the scope of data Amazon collects and how it's used for targeting or recommendations. It suggests consumers may want to audit what companies infer about them, even when such inferences seem oddly specific or intrusive.
- Amazon's 'About You' page shows shopper profiles built from inferred data, not just stated preferences.
- Profiles can include surprisingly specific details like body shape descriptors and personality traits.
- The feature lets users view, and potentially understand or contest, how much Amazon infers about them beyond purchase history.
Source: fastcompany.com, 2026-10-06
Published there as: “‘Has flat buttocks,’ ‘cusses when scared’: Amazon keeps shockingly specific customer profiles. Here’s how to find yours”
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