Amazon launches new Alexa Tablets with full Android support and premium hardware
Amazon announced a new lineup of tablets called Alexa Tablets, departing from its traditional Fire branding. These devices run full Android with Google Play access and feature a complete redesign focused on hardware quality, with three models announced for release on October 14th. The flagship Alexa Tablet 12 Pro aims to compete with iPad Mini and standard iPads, emphasizing both performance and versatility.
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This move signals Amazon’s intention to position its tablets as serious competitors in the premium tablet market, potentially challenging Apple’s dominance. The inclusion of full Android support could attract users seeking a more open ecosystem, while the focus on hardware quality suggests Amazon is aiming for a broader appeal beyond its usual Amazon-centric user base.
- Amazon's new Alexa Tablets run full Android with Google Play support.
- The lineup includes three models, with the flagship Alexa Tablet 12 Pro targeting premium users.
- This development could position Amazon as a stronger competitor in the tablet market.
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See Samsung Galaxy Tab S8 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — David Pierce, 2026-10-08
Published there as: “Amazon’s Alexa Tablets are coming for the iPad”
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