GoKawiilMeta tests TikTok-style full-screen video feeds on Facebook and Instagram
Meta is testing a Facebook layout in India that opens directly into a full-screen, immersive video feed, with a possible US rollout in 2027. Separately, researcher Radu Oncescu found an Instagram test letting Reels appear as the first screen on app launch, with sound on by default, while Stories stay at top and the regular feed is reached by swiping. A Meta spokesperson confirmed the Instagram test is live in some countries and said users can revert to the old layout.
GoKawiil's interpretation of the reporting above, not reported fact.
The tests suggest Meta continues prioritizing short-form video consumption over its traditional feed and even Threads, which got little mention in its latest earnings call compared to video-watch time growth. If these layouts become permanent, they could further standardize TikTok-style full-screen video as the default social media experience across major platforms, reshaping how users discover content and how creators optimize for engagement.
- Facebook is testing a full-screen video-first homepage in India, with possible US expansion in 2027.
- Instagram is testing making Reels the default opening screen in some countries, with sound on by default.
- Meta's earnings call emphasized video watch time growth over Threads, signaling video remains a core strategic focus.
Source: theverge.com — Mia Sato, 2026-10-08
Published there as: “Are you ready for you ready for everything to look like TikTok?”
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