GoKawiilAmazon's Alexa Tablet 12 Pro trails iPad Pro on chip, RAM and app selection
Amazon's new Alexa Tablet 12 Pro uses a 2024 MediaTek Dimensity 8400 chip originally built for smartphones, offering 8GB RAM on the 128GB model and 16GB on the 256GB model, compared to the iPad Pro's M5 chip and minimum 12GB RAM. The tablet runs Android, giving it access to more apps than Amazon's previous Fire OS devices, though still fewer tablet-optimized apps than Apple's App Store. It includes Prime-focused features like content recommendations, a Kindle reading mode, and quick access to the Alexa+ assistant.
GoKawiil's interpretation of the reporting above, not reported fact.
The specs suggest Amazon is positioning the Alexa Tablet 12 Pro as a mid-tier device focused on everyday tasks and Prime ecosystem integration rather than as a direct performance competitor to Apple's high-end iPad Pro. This could appeal to budget-conscious Prime subscribers who prioritize Alexa+ and content recommendations over raw processing power or creative software support.
- Alexa Tablet 12 Pro uses a 2024 smartphone-grade chip, not a laptop-class processor like the iPad Pro's M5.
- RAM tops out at 16GB versus the iPad Pro's 16GB maximum and 12GB minimum, limiting heavy creative workloads.
- The tablet runs Android with deep Prime integration, including Alexa+ access and Kindle-specific display modes.
Amazon Fire HD 10 Tablet — If you want a taste of Amazon's tablet ecosystem before diving into the new Alexa Tablet lineup, the Fire HD 10 is a solid, affordable entry point for streaming, browsing, and light productivity. It pairs well with Alexa for voice control and smart home integration, echoing the direction Amazon's newer tablets are headed.
See Amazon Fire HD 10 Tablet on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: engadget.com — Ian Carlos Campbell, 2026-10-08
Published there as: “Alexa Tablet vs iPad Pro: How Amazon is keeping up with Apple”
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